Where is your market?
I would say the hottest topic for small businesses at present is ‘marketing’. I believe this is because the digital world has brought about such a dramatic change to the way we deliver our marketing that most small businesses owners are still grappling to keep up. The...
How do you lead?
When we start out in business or start a new role at work we generally start with oodles of passion and excitement about putting our special 'stamp' on what we are doing. Whether we are managing ourselves or employees we need to take careful consideration in what kind...
What do you need to cut out to allow for NEW growth?
I have been fortunate enough to live rural for a number of years and over this time I have learnt many things through rural living that also applies to business. Raised as an Auckland city girl… in my younger days… I found plants, trees and farm animals not really...
Is your business committed to your freedom?
How you view your business in relation to your own individual freedom will determine how far your business will take you…OR how far you take your business. Being in a small business for the past 13 years I have enjoyed the freedom of deciding what I spend my time on,...
Is seeing really believing? OR should it be…. I BELIEVE before I see?
I am certain most of us have heard the term “I believe it when I see it!” and admittedly I have used this phrase more than a dozen times. I agree it is wise to be inquisitive and investigate things before we believe everything we are told… however ponder this…does...
What key disciplines do we need in place to succeed in business?
Many of us operate our daily lives with ‘key’ disciplines from as simple as brushing our teeth, eating breakfast, walking the dog, exercising, washing our clothes, making our bed and turning up to work every day. Without disciplines in place there is likely to be less...
Are you committed to change?
Most of my blogs often ask a question that could be answered in two or more different ways. I do this intentionally as I like to provoke individual thinking and not influence too much how you want to perceive the question. In our INfuzed meetings I apply this and for...
What do you need LESS of in your business?
Often we get stuck with focussing on what we need MORE of in our business and forget to address what we need LESS of. Over the past two years my list of what INfuzed needs has been growing considerably but the reality …. there has been MORE of what I need LESS of....
How do our CHOICES affect our business?
At one of our INfuzed Business Group meetings we asked the question … What does your business have in abundance? It was fascinating to see the different answers come out of the various groups and the common strand of what people saw their business having in abundance....
What gets you up at 1am in the morning?
So here I am at 2am… not being able to sleep –a heavy burden weighing on my heart and mind since 1am. When I think about the other times this has happened I am reminded that it is better for me to get up to do something productive then to lie in bed driving myself...
What do we have in abundance in our business?
In our work and/or business we can often look at all the things we are lacking and create “mental” piles in our head that clutter our thinking and follow us around weighing us down. Whilst most of these ‘lists’ are practical they can often blind sight us from the real...
How do you lead your business?
Being a business owner for the past 12 years has taught me many lessons about what I have done well and what I could have done differently as a Leader. Surviving the recession in 2008/09 and raising five children certainly had its chaotic moments …however having my...
What does your brand identity say about you?
Guest blogger: Ronnie McAllum Well, let’s start with the question “what is a brand?” A brand is NOT a logo. A brand is a promise and a logo or wordmark is merely the instantly recognisable visual representation of that promise. A brand is a complex mix of who or what...
Is Your Business a Priority?
Last year I wrote a blog asking this question … How do I get my priorities straight? The essence of this blog was to inspire good management of your “to do” list to help… clear the clutter… clear your mind …to EMPOWER you to see what matters most in your business day....
How can our “Rules of Engagement” protect us?
How can our Rules of Engagement/Code of Ethics protect us? In a recent INfuzed Business Group meeting we talked about our Core Values and how they affect how we do business. We agreed that it is necessary to document our Core Values as they establish a brief outline...
What are the core values for your business and how does this impact on your success?
When we consider our core values in our personal life we can often feel that our business values need to be different...more professional or perhaps meet the expectations of our clients, peers or staff needs. But in reality, like an apple core...our values need to...
What is your number one WEAPON in your business?
Often when we start out in business we have high expectations of what we hope to achieve and we expect or hope for results in a short time frame. Yet the reality is that in order to be successful in business we need a lot of endurance, hard work and the ability to...
How can I take ACTION in my business when I have a mountain getting in my way?
“You just go right or left until the mountain isn’t in your way” are the words of wisdom from my just recently turned 11 year old daughter. Well, I feel like I couldn’t have said it better myself…definitely an element of profound wisdom in that answer. We will address...
Gut Instincts/ Credit is a privilege not a right!
Here is the latest blog from the mind of Nick Kerr... With all of the technological and procedural innovations that are available in the credit management field today you would think that gut instinct is a outmoded and outdated concept, Wrong! Every day I consult...
Give me an answer – Part 2
Over the past 20 years I have come across business owners from many walks of life and at varying positions of business success. Like most of us they faced, battled and overcome incredible challenges that at the time they never thought they could get through. I believe...
Give me an answer!
At our last INfuzed Biz Group meetings we took the challenge in asking all the difficult business questions that we often hide from. For me it was fascinating how in each group there seemed to be one particular person who held the answers to most of the questions...
What do you need to ASK for?
One of the most valuable lessons I learnt in my sales training many moons ago was how to ASK! This is a learned skill that done well can take your business from mediocre to national to multi-national. To sum up 20 years of sales experience I can categorically say that...
Why do we need to be CLEAR on the PURPOSE for our business?
At our last INfuzed Biz Group we shared about the purpose for INfuzed and Why INfuzed was launched in October 2013. Although I had clarity over the concept of INfuzed and why we created the support network - I hadn't sat down and written the key aspects and...
What are your core values?
When we consider our core values in our personal life we can often feel that our business values need to be different...more professional or perhaps meet the expectations of our clients, peers or staff needs. But in reality, like an apple core...our values need to...
How INfuzed works for your business!
INfuzed works because it brings together business minds to work together for everyone to grow.